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US drugmakers sue against rule requiring drug prices in TV ads

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Robert Galbraith | Reuters

U.S. drugmakers on Friday filed a lawsuit to prevent the companies from disclosing the list price of prescription drugs in direct-to-consumer television advertisements as per a newly proposed government regulation.

The lawsuit was jointly filed by Amgen, Merck, Eli Lilly and the Association Of National Advertisers in the U.S. district court in Columbia.

The new regulation on advertisement, which was finalized on May 8 by the U.S. Department of…



Source cnbc.com

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