Hoka sneakers are exploding in popularity, boosting Ugg-owner Deckers

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Ugg-owner Deckers is getting a welcome boost from its increasingly popular sneaker brand, Hoka.

Susquehanna Financial Group analyst Sam Poser on Tuesday upgraded his firm’s rating on Deckers shares to a positive rating from neutral, saying momentum at the Hoka brand in particular “is accelerating faster than we previously anticipated.” Susquehanna also raised its price target for the stock to $169 from $161.

Deckers stock rose more than 4% Tuesday to trade around $144…



Source cnbc.com

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